"Here at Emerge, we believe that business owners and marketing professionals must adapt and shift their focus on digital-first philosophy

to win the battle of getting discovered by digital consumers so they can thrive during these tough times. 

An Emerge “digital-first” approach involves planning marketing strategies and activities starting with the digital or online version, which is then adapted to offline (contrary to the traditional approach of starting with an offline strategy and then adapting it to online).

Generally speaking, a digital-first approach means planning, designing your marketing with the digital consumers in mind, with the main goal of improving

these digital consumers’ discovery experience when looking for your brand online."